Business Digitalization Effects

Digitalization is one of the key elements that contribute to a company’s growth. It really is more than the removing of old fashioned paper and employing computers to log data – it truly is about building a new method of doing business that focuses on customer satisfaction, internal communication, and the movement details. It is about being more efficient, gaining presence over provider spend and making decisions with accurate numbers, and connecting your entire team into a common mission that drives international growth.

It is just a dynamic method that changes the ways firms create and capture benefit in the marketplace. This may also accelerate the obsolescence of any firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive location, firms has to be constantly mindful of digitalization’s influence on their BMs and the nearby business environment.

To explore the influence of digitalization on a firm’s BM, qualitative empirical data were gathered from doze interviewees doing work in two specific industries, automotive and media. Due to the fact that both industries are seen as different business models, this kind of research design and style allowed for a great in-depth comparison of how digitalization impacts the building blocks of an firm’s BM.

The interviews revealed that in the media sector, the impact of digitalization was felt many clearly in connection with value creation and worth capture factors. This was predominantly due to the fact that the multimedia industry places strong emphasis on the customer channel, thus causing digitalization to have an early impact on the company’s BM.

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